Tod Craft, President Lyft Brands Group

Mr. Craft has over 30 years of experience with well-known consumer lifestyle brands, ranging from launching high-profile designer and lifestyle brands to substantially growing larger scale brand businesses across merchandising, sourcing, marketing and brand management.  His two-decade career with world leading lifestyle brand Ralph Lauren, along with his broad background within home industry executive roles, Tod brings innovative brand solutions to the global marketplace, while leveraging strong partnerships with key retail executives and sourcing vendors.

Prior to Lyft Brand Ventures, Tod was SVP/Divisional Head of Global Brands Group – Home division, where he established and implemented diverse portfolio of top home fashion brands within bed and bath businesses, including Tommy Hilfiger Home, BCBG Home, and Dwell Studio. Tod led a strategic brand repositioning strategy at both national and international levels, resulting in a successful profitability turnaround.  

Tod held a similar role at Springs Global in spearheading the launch and development of premium brand initiatives with Wamsutta, Springmaid, and Waterworks Studio, along with designer textile brands of Diane Von Furstenberg and Nate Berkus from product concept to retail execution.  In his career, Tod also developed strategic re-branding and positioning strategies with Natuzzi SpA, leading the contemporary furniture lifestyle brand into successful new business channels within the North American market. 

Tod holds Bachelor of Science in Business Administration and Marketing degree from West Virginia University, and currently resides in New York City.

Leeor Vaserman, Vice President of Brand Management

Mrs. Zukin has a comprehensive background in leading marketing and brand management efforts for licensed fashion brands with a proven success in delivering optimal results.  She has a proven track record working with multiple licensees across women’s, men’s, and children’s brands with categories spanning apparel, accessories, tech, and home.

She has successfully managed marketing campaigns for Odd Molly, Chip & Pepper, Benrus, bebe, kensie, kensie girl, Catherine Malandrino, Nanette Lepore, and English Laundry by targeting the right outlets to maximize brand awareness.  Mrs. Zukin also worked directly with licensees on implementing successful processes for product approvals. 

Mrs. Zukin has a keen eye for analyzing fashion industry trends, identifying insights and consumer needs, and relaying this information to licensees for successful product launch initiatives.

Ms Zukin Holds a Bachelor of Science in International Relations and Journalism from Boston University. 

Brandon Sun, Creative Director of Lyft Brands Group.

Mr Sun is a pedigreed fashion visionary with a proven track record leading design teams and executing luxury designer collections.  

He has been called “the Asian-American designer to need to know now!” by Forbes, “A rising star…” by The Daily Front Row, and “One to Watch…” in a plethora of features from Marie Claire, Refinery29, and Elle Magazine.  Mr. Sun has been a regular on the highly coveted dropdown menu and a member of the Swarovski Collective, DENYC, and an FGI Rising Star Nominee.  His creations have been seen on the likes of Lady Gaga, Jesse J, Brittany Snow, Olivia Palermo, Keke Palmer, Ansel Elgort, River Viiperi, and Janet Jackson. 

Mr. Sun’s career has spanned the pinnacle of American fashion including leadership positions at houses including Oscar de la Renta, J.Mendel, Thomas Wylde, and Dimmak Collection.   Within the industry, Mr. Sun is regarded as a secret weapon for creating luxury strategy and concept design for many design houses both in New York and Los Angeles.   In addition, Mr. Sun is the creative director behind his namesake luxury brand, launched in 2011, that has been stocked by the top international retailers including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Boon the Shop, On Pedder, and 10 Corso Como.  In 2016, Mr. Sun launched XB OFCL a disruptive menswear label based in Los Angeles. 

Mr. Sun graduated from Parsons School of Design in 2006 with “Designer of the Year” distinction and national design awards from the CFDA and YMA.

Sara Fernstrom, Chairman of Lyft Brands Group

Ms. Fernstrom has a long history of brand development and global business expansions of omni-channel businesses for consumer-related companies that started from her days as an agent at CAA and UTA. Most recently, at Lyft Brands Group she led the turnaround of Ben Sherman and Bruno Magli resulting in multi-million-dollar global businesses and the corporate restructure of the 80s brand Chip & Pepper and the American brand Benrus. 

Ms. Fernstrom is responsible for the success of many new ventures and for substantially growing established brands globally for broad range of IP, across a vast range of categories and global territories including Europe, Asia, Latin America, and the U.S.  She has an in depth knowledge of the marketplace’s nuances, shifts, and new directions and extensive experience in brand development, licensing, private equity and M&A.  

Prior to Lyft Brands Group, Ms. Fernstrom was and agent at United Talent Agency and Creative Artists Agency for almost ten years where she played an instrumental role in corporate development, acquisitions, new digital ventures and licensing on behalf of her own and the agencies clients including celebrities, digital influencers, fashion brands, retailers and technology companies. Prior to joining Creative Artists Agency, Fernstrom was an associate at NBC Universal. 

As part of Ms. Fernstrom’s long passion for giving back, she’s been a driving force behind many non-profit organizations. Most recently Fernstrom served as the Co-Chair for UN Women. Previously, she ran the CAA Task Force, leveraging the entertainment industry’s reach to directly create positive social change, encourage volunteerism, and raise public awareness and funds for critical issues.  

Ms Fernstrom is currently the Co-Chief Executive Officer of Odd Molly and is a member of Group Management.