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ODD MOLLY: LICENSING FOR THE GERMAN MARKET

THE SWEDISH BRAND ODD MOLLY WANTS TO RELY ON LICENSING IN THE INDIVIDUAL MARKETS. THE SEARCH FOR SUITABLE PARTNERS IS ALREADY UNDER WAY …

 SWEDISH LABEL ODD MOLLY GEARS UP FOR U.S. EXPANSION. WITH FOUR FREESTANDING STORES IN COLORADO, ODD MOLLY AIMS TO BROADEN ITS REACH IN THE U.S. WITH SPECIALTY STORE AND MAJOR DEPARTMENT STORE ACCOUNTS. 

SWEDISH LABEL ODD MOLLY WITH SECOND BOSS ON US COURSE

FORMER LYFT BRANDS EXEC TO LEAD EUROPEAN FASHION OPERATION

TOGETHER WITH THE CEO JENNIE HÖGSTEDT BJÖRK, ODD MOLLY HAS RECRUITED SARA FERNSTRÖM AS CO-CEO TO WORK TOGETHER WITH THE REST OF THE TEAM ON DEVELOPING A GLOBAL OMNI-CHANNEL BUSINESS.

 WDM TO CREATE SMALL LEATHER GOODS COLLECTION FOR BENRUS

BENRUS, A BRAND THAT CAN TRACE ITS HISTORY BACK TO A NEW YORK WATCH REPAIR SHOP THAT OPENED IN 1921, IS BACK IN BUSINESS WITH THE OPENING OF A SHOWROOM IN THE HEART OF MANHATTAN’S FASHION DISTRICT.

BENRUS PARTNERS WITH AD SUTTON FOR BACKPACK LINE. MILITARY-INSPIRED BRAND BENRUS IS LAUNCHING A NEW BACKPACK LINE WITH EXPANDED DISTRIBUTION

NEW ENGLAND PARTNERS OPPORTUNITY FUNDS (NEPOF) ANNOUNCES THE ACQUISITION OF ICONIC AMERICAN WATCH BRAND, BENRUS IN PARTNERSHIP WITH LYFT BRANDS GROUP (LBG) TO RESTRUCTURE THE COMPANY FOR GLOBAL EXPANSION.

LYFT BRANDS GROUP HAS ACQUIRED THE AMERICAN WATCH AND LIFESTYLE BRAND BENRUS HOLDINGS, AN AFFILIATE OF NEW ENGLAND PARTNERS OPPORTUNITIES FUND.

CHIP & PEPPER TO BE MANAGED BY LYFT BRANDS GROUP