Latest News

May 5, 2019

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ODD MOLLY: LICENSING FOR THE GERMAN MARKET

May 2, 2019

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THE SWEDISH BRAND ODD MOLLY WANTS TO RELY ON LICENSING IN THE INDIVIDUAL MARKETS. THE SEARCH FOR SUITABLE PARTNERS IS ALREADY UNDER WAY …

August 15, 2018

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 SWEDISH LABEL ODD MOLLY GEARS UP FOR U.S. EXPANSION. WITH FOUR FREESTANDING STORES IN COLORADO, ODD MOLLY AIMS TO BROADEN ITS REACH IN THE U.S. WITH SPECIALTY STORE AND MAJOR DEPARTMENT STORE ACCOUNTS. 

August 15, 2018

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SWEDISH LABEL ODD MOLLY WITH SECOND BOSS ON US COURSE

August 14, 2018

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FORMER LYFT BRANDS EXEC TO LEAD EUROPEAN FASHION OPERATION

August 13, 2018

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TOGETHER WITH THE CEO JENNIE HÖGSTEDT BJÖRK, ODD MOLLY HAS RECRUITED SARA FERNSTRÖM AS CO-CEO TO WORK TOGETHER WITH THE REST OF THE TEAM ON DEVELOPING A GLOBAL OMNI-CHANNEL BUSINESS.

June 6, 2018

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 WDM TO CREATE SMALL LEATHER GOODS COLLECTION FOR BENRUS

February 6. 2018

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BENRUS, A BRAND THAT CAN TRACE ITS HISTORY BACK TO A NEW YORK WATCH REPAIR SHOP THAT OPENED IN 1921, IS BACK IN BUSINESS WITH THE OPENING OF A SHOWROOM IN THE HEART OF MANHATTAN’S FASHION DISTRICT.

January 15, 2018

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BENRUS PARTNERS WITH AD SUTTON FOR BACKPACK LINE. MILITARY-INSPIRED BRAND BENRUS IS LAUNCHING A NEW BACKPACK LINE WITH EXPANDED DISTRIBUTION

November 29, 2017

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NEW ENGLAND PARTNERS OPPORTUNITY FUNDS (NEPOF) ANNOUNCES THE ACQUISITION OF ICONIC AMERICAN WATCH BRAND, BENRUS IN PARTNERSHIP WITH LYFT BRANDS GROUP (LBG) TO RESTRUCTURE THE COMPANY FOR GLOBAL EXPANSION.

November 29, 2017

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LYFT BRANDS GROUP HAS ACQUIRED THE AMERICAN WATCH AND LIFESTYLE BRAND BENRUS HOLDINGS, AN AFFILIATE OF NEW ENGLAND PARTNERS OPPORTUNITIES FUND.

April 20, 2017

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CHIP & PEPPER TO BE MANAGED BY LYFT BRANDS GROUP